Itauma-Hrgovic PPV Paywall Sparks Backlash Before IBF Title Bout
Moses Itauma's title fight vs Filip Hrgovic on DAZN PPV draws backlash for pricing an unproven 21-year-old too soon.
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Moses Itauma's promoters are drawing criticism for putting his biggest fight yet behind a pay-per-view paywall before the 21-year-old has built a mainstream following. Itauma faces Filip Hrgovic for the vacant IBF heavyweight title on August 29 at London's O2 Arena, and DAZN is charging £24.99 in the UK and $59.99 in the United States for the one-off broadcast.
The criticism centers on timing and value. Itauma is unbeaten at 14-0 with 12 knockouts, but he's still an emerging name asking casual fans to pay full PPV price for his first true showcase as a headliner. The undercard doesn't do much to offset that. Sam Noakes against former WBO lightweight champion Denys Berinchyk stands as the clear co-feature, with Constantin Ursu-Ben Vaughan, Aloys Junior-Mike Perez and Guido Vianello-Moses Jolly rounding out the bill. None of those fights carry the kind of name recognition that typically justifies a premium price tag or takes pressure off the main event to sell the show on its own.
Why Charging PPV Now Is a Risky Bet on Itauma's Career
The core argument against the paywall model is exposure, not money. Itauma has climbed the rankings largely on the strength of devastating stoppages, including a fifth-round knockout of Jermaine Franklin in his last outing, but he hasn't yet had the kind of free-to-air run that turns a prospect into a box-office name. Anthony Joshua built his following in Britain because millions of viewers could watch him for free early in his career. Asking fans to pay upfront for an unproven 21-year-old, even one fighting for a share of the heavyweight title, risks capping his audience right as he needs it to grow. Winning the IBF belt on August 29 would hand Itauma a title, not automatically a fanbase.
Betting Angle
The market has zero doubt about who wins on August 29. Sportsbooks have installed Itauma as a massive favorite, with bet365 pricing him at 1/8 against Hrgovic at 9/2. That kind of gap reflects Itauma's finishing rate and Hrgovic's recent stoppage loss to Daniel Dubois, but it also cuts against the PPV math: a heavily lopsided favorite is a tough sell to fans deciding whether a one-off purchase is worth it, since the drama of the outcome is already priced out of the fight. For bettors, the value conversation likely shifts away from the moneyline and toward round-of-finish or method markets given how few times Itauma has been pushed past the sixth round.
Whether the paywall dents the buy rate won't be clear until fight week, but the underlying tension is real. Queensberry is betting it can collect star-level money from a fighter who isn't yet a star, and that bet comes with a cost measured in eyeballs rather than dollars.
Frequently Asked Questions
When is Moses Itauma vs Filip Hrgovic and what's on the line?
Moses Itauma faces Filip Hrgovic on August 29 at London's O2 Arena for the vacant IBF heavyweight title, streaming on DAZN pay-per-view.
How much does the Itauma vs Hrgovic PPV cost?
DAZN is charging £24.99 in the UK and $59.99 in the United States for the one-off purchase of Moses Itauma vs Filip Hrgovic.
Who is favored to win Itauma vs Hrgovic?
Moses Itauma is a heavy betting favorite, priced at around 1/8 with bet365 compared to 9/2 for Filip Hrgovic, reflecting Itauma's unbeaten 14-0 record and knockout power.
