Joe Rogan Signs New $250M Spotify Deal Through 2028
Joe Rogan signs a new $250 million Spotify deal, extending his podcast partnership through 2028.
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Joe Rogan has signed a new contract extension with Spotify worth $250 million, keeping the UFC commentator's podcast empire anchored with the streaming giant through 2028.
The Wall Street Journal reported the deal Thursday, confirming the figure matches the $250 million extension Rogan signed with Spotify back in 2024. Combined with his original exclusive deal in 2020, which was worth more than $100 million, Rogan is set to have pulled in north of half a billion dollars from Spotify alone by the time this latest contract runs its course.
"The partnership with Spotify has been an amazing fit, and they're incredible to work with," Rogan said in a statement. "I'm extremely happy and excited to continue with them for years to come."
What This Means for The Joe Rogan Experience
The Joe Rogan Experience will keep its current distribution setup rather than returning to an exclusive Spotify arrangement. Rogan's 2024 deal moved away from the exclusivity of his original 2020 contract, allowing the show to air on Apple Podcasts, Amazon Music and YouTube in addition to Spotify. This new extension preserves that non-exclusive model, meaning fans who listen on YouTube or any other platform won't see a change in how they access the show.
Rogan, 59, launched the podcast in 2009 and built it into one of the most listened to shows in the world, mixing comedy with long-form interviews across entertainment, politics, science and combat sports. He's also remained part of the UFC's cageside commentary team for two decades, though his broadcast appearances are now limited to select numbered events each year rather than a full schedule.
Why This Matters for the UFC Broadcast Booth
Rogan's continued presence behind the Spotify microphone doesn't change his standing inside the UFC, where he remains one of the sport's signature voices despite a reduced slate of events. The financial security of another nine-figure deal removes any speculation that Rogan might scale back his media commitments or step away from broadcasting to focus elsewhere. For a UFC product that has leaned on Rogan's commentary and crossover appeal since the promotion's rise to mainstream relevance in the 2000s, his staying power as a media figure keeps that association intact even as his cageside schedule has thinned out.
There's no betting market tied directly to a media contract like this one, but Rogan's continued visibility matters to combat sports because of how much promotional weight his podcast still carries. A Rogan interview or mention can move public betting interest on a fighter or an event simply through exposure, something sportsbooks and oddsmakers have watched for years given the size of his audience.
Frequently Asked Questions
How much is Joe Rogan's new Spotify deal worth?
Joe Rogan signed a new contract extension with Spotify worth $250 million, the same figure as his previous 2024 extension.
Will The Joe Rogan Experience still be available on YouTube?
Yes, the new deal keeps the non-exclusive distribution model from Rogan's 2024 contract, so the podcast remains available on Apple Podcasts, Amazon Music and YouTube in addition to Spotify.
Is Joe Rogan still a UFC commentator?
Joe Rogan remains part of the UFC's cageside commentary team, though his appearances are now limited to a handful of numbered events each year.
